Built for Better.
A multi-brand fitness platform driven by world-class leadership. Fitura unites fitness and structure—engineering scalable, community-first performance brands across padel, contrast recovery, and athletic reformer.
Three Fastest Growing Markets in Fitness
Each concept thrives independently yet benefits from shared services, unified technology, and strategic leadership under one data-driven HoldCo platform.
Premium indoor padel club franchise combining the world's fastest-growing racquet sport with fitness.
Athletic reformer pilates studio offering signature fusion of classical precision with strength training.
Cutting-edge contrast recovery studio featuring hot/cold therapy for optimal athletic performance.
Padel, contrast recovery, and athletic reformer are currently the three fastest growing markets in fitness—positioned at the intersection of performance, wellness, and community.
Engineered for Scale
A unified platform delivering operational excellence across multiple high-growth fitness verticals
Why Partner with Fitura Brands
Join a multi-brand platform engineered for success with unmatched industry access and operational excellence.
Three High-Growth Markets
Access the fastest-growing fitness sectors: padel, contrast recovery, and athletic reformer pilates.
World-Class Leadership Team
Seasoned executives with decades of experience scaling global fitness and wellness brands.
Shared Services Platform
Unified technology, strategic leadership, and operational support across all three brands.
Data-Driven Decisions
One HoldCo platform providing real-time insights and performance optimization across brands.
Proven Business Model
Multiple revenue streams, industry-leading retention, and comprehensive franchise support.
Global Expansion Ready
Scalable systems and infrastructure designed for rapid international growth.
Data-Driven Franchise Economics
We provide comprehensive financial modeling and market analysis to ensure you have complete visibility into your investment. Our proven frameworks help franchisees make confident, informed decisions backed by real data.
Complete financial modeling with revenue projections, operating expenses, and profitability scenarios tailored to your specific market.
Calculates net income by subtracting total operating expenses (rent, payroll, utilities, marketing, etc.) from gross revenue (memberships + retail + court bookings). ROI is (Net Annual Income / Initial Investment) × 100. Payback period is Initial Investment / Net Annual Income.
Data-driven insights for your target territory to validate market opportunity and identify optimal locations.
Analyzes census data for population density, median household income, and age demographics in 5-mile radius. Competition density calculated as existing fitness facilities per 10,000 residents. Market grade assigned based on income levels, competition saturation, and growth trends.
Everything you need to make an informed investment decision, backed by real numbers and proven benchmarks.
Combines pro forma projections with market analysis to generate 5-year revenue forecasts. Operating margin calculated as (Operating Income / Revenue) × 100. EBITDA margin shows profitability before interest, taxes, depreciation, and amortization. Break-even point identified when cumulative cash flow turns positive.
Understand which unit type best fits your market, budget, and growth objectives with scalability analysis.
Compares investment requirements, revenue potential, and operating costs across three unit formats. Revenue per square foot calculated as Annual Revenue / Total Square Footage. Member capacity determined by facility size, equipment count, and class schedules. Scalability score based on expansion potential and operational complexity.
Clear visibility into risks and rewards with scenario planning to help you understand potential outcomes.
Tests profitability impact by varying key assumptions ±20%. For each variable (membership price, utilization rate, retention, court fill %), calculates resulting change in net income and ROI. Shows best-case (all variables optimized), worst-case (all variables stressed), and most-likely scenarios to quantify risk exposure.
Investment Transparency
Every prospective franchisee receives a customized Economics Pack tailored to their target market and chosen unit type. We believe in complete transparency—you'll understand exactly what to expect in terms of investment, returns, and timeline to profitability.
A Seasoned Executive Team with Unmatched Industry Access
Our leadership brings decades of experience building, scaling, and operating global fitness, wellness, and lifestyle brands—plus longstanding relationships across construction, finance, franchising, technology, real estate, and performance lifestyle.
James Hurlock
CEO & Founder
Former Chief Brand Officer at The Picklr (#43 Inc 5000). Led global partnerships at F45 Training with icons like Mark Wahlberg and David Beckham.
Steve Rockman
CMO
Built TruFusion from single studio to $100M franchise system with 98 locations. Drove 100% YoY sales increase at Incrediwear.
Brandon Halcott
CFO
Co-founded Tru Family Dental, scaled to multi-state operation before acquisition by Heartland Dental. Harvard MBA.
Jeff King
CTO
Former Amazon engineering leader for Alexa AGI/NLU. Scaled Verafin to 1,100+ institutions before $2.75B Nasdaq acquisition.
Kerry Souter
CHRO
20+ years global HR experience with Woolworths Group, NAB Bank, F45, and United Petroleum. Founder of Souter Search.
Maghan Fittler
Athletics Director, Core Precinct
Founder of Pilates Project (300K followers). Co-founded Pilates StudioConnect. Former Athletics Director for FS8 global launch.
Your Path to Franchise Partnership
A straightforward 5-step process to join the Fitura Brands ecosystem
Submit Application
Complete our online franchise inquiry form with your background and goals
Discovery Call
Connect with our franchise team to discuss the opportunity and answer questions
Formal Application
Submit detailed application with financial qualifications and business plan
Review FDD
Receive and review Franchise Disclosure Document with your advisors
Final Meeting
Meet our leadership team and sign franchise agreement to get started
Hear From Our Franchise Partners
Real stories from entrepreneurs building successful fitness businesses with Fitura Brands
"The multi-brand platform approach is genius. We're able to leverage shared services while maintaining brand independence. Our Padel & Tone location is exceeding all projections."
"Fitura's leadership team brings unmatched expertise. The operational support and technology infrastructure have made scaling seamless. Already planning our second location."
"Being part of three high-growth fitness verticals under one umbrella gives us incredible diversification. The data-driven approach to operations is world-class."
Ready to Build Your Fitness Empire?
Join the fastest-growing multi-brand fitness platform with three high-growth verticals. Limited territories available.
Questions? Contact our franchise team at james@fiturabrands.com or brandon@fiturabrands.com